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Simplicity is key in the contact lens care market. Consumers want uncomplicated, single-step products that require as little effort as possible. Moreover compliance with cleaning regimes is more likely with simple, hassle-free products. Companies operating in this sector have responded to the demand with a range of simple-to- use products that focus on comfort.

Last autumn Alcon Laboratories launched Unique pH, a multipurpose solution for rigid gas permeable contact lenses, which account for some 20% of the market in Germany for instance.

Initially available in the UK, the Netherlands, Belgium, Switzerland and Greece, Alcon says the solution adjusts to match each patient's eye chemistry. As the pH level in Unique pH increases to match the patient's tear pH, viscosity also increases, which cushions the lens.

Meanwhile in Italy, Vita Research has just launched Regard, a preservative-free one-step cleaning solution.

The product is based on an active disinfectant molecule that, once outside the closed bottle or lens case and in the eye, breaks down into the components of tears - salt, water and oxygen. Regard, which is suitable for all types of soft contact lenses, will be available in other European markets by the end of this year.

Comfort drops are other products worth thinking about.

• Preparation
• Wearing and removing lenses
• Soft contact lens care
• Multi-purpose solution
• DO's and DONT's
• FAQs

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